Julia Beautx is an actress, singer, presenter and influencer all rolled into one. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. With more than 20 years of experience in the energy sector, Mirko has mainly been leading and training big teams in various companies. Corporate spending on. As one of the top sustainability influencers, sheconducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. She was included in Time's list of Most Influential Teens in both 2015 and 2016. The 26-year-old Diana zur Lwen used to produce videos of makeup tips and shopping hauls. Laura is currently an ambassador for the 5 Minute Beach Clean Up foundation and has been featured in several online publications. SABRINA KATZ @sustainablesabs (26.1K), 56. When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. Green influencers guides their followers mostly based on their emotional motives His Instagram account is full of photos and videos documenting his work to protect the planet. At that time we had no idea what a sustainable lifestyle could look like, says Werner. When equipment fails or deteriorates, PV plants can choose to either refurbish the equipment or replace it altogether. Bodo is a senior PV expert with patents that have been granted by the United States Patent and Trademark Office (USPTO), such as a PV sub-generator junction box for a PV system. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. Toronto-based Elizabeth Teo, one of the most famous environmental sustainability influencers in 2022, is an environmental educator, consultant, writer, and content creator who is on a mission to create awareness on environmental issues such as fast fashion, waste, and climate change through an intersectional lens. Solar photovoltaic (PV) is the second most predominant renewable energy source, with a share of 9%. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. They follow him for content on friends and family (21.7%) and sports and fitness (22%). The 26-year-old has also developed her own app, published two cookbooks, and now sells her own food using her brand Naturally-Pam. Mirkois Team Lead Engineering at BayWa r.e Solar Projects GmbH, one of the main German solar actors, with worldwide presence. Geevie and Sophia now run a website for their homemade products. Why are sustainability influencers Instagram so popular? He is also one of the most successful carfluencers in Germany. Marcel Thomas Andreas Eris, better known as, The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate 3.95%). The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Some infleuncers are more discerning about what the companies stand for sustainability is an important theme, for example. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. RACHAEL WAGSTAFF @simply.living.mindful (10.2K), 83. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. Having worked for the German Renewable Energy Federation as Head of Association Development, headed the System Transformation Platform and worked as a consultant for various municipal utilities and energy providers, he counts with a long history with energy and renewable generation. They are armed with the most recent science and a thorough grasp of environmental concerns. During this event, people all over the world turn off their lights for one hour to raise awareness about climate change. Mareen (@miss.everywhere) Conclusion. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. One of these ways is by developing products and services that are safe and eco-friendly. I want to raise awareness through my account, impart knowledge and inspire people to imitate. Internet penetration in Germany 93% of the total population. The so-called Energiewende (energy transformation or energy turnaround) is closely related to the EEG, and it intends to achieve a nuclear phase-out by 2022. Therefore, you need to find influencers in that location. The influencer appeals primarily to 25- to 34-year-olds and. TARA MCKENNA @zero.waste.collective (427K), 2. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. Sustainable Brands '22 is the global event for regenerative brands and leaders. Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. For instance, by changing to a regional electricity supplier if possible. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate, 6.88%) and 3.1 million on TikTok (engagement rate, Piebaldism, a type of albinism, and Borderline, openly talks about these afflictions on social media. Her tips always include a list of resources for further research. 1. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. While men are the ones who dominate the soccer industry, women tend to be the leading German social media stars. Crowned . Diana Rodgers is a New England-based Licensed/ Registered Nutritionist, consulting dietitian, author, and host of The Sustainable Dish Podcast. TAYLOR PFROMER @taylor.pforwords (42.7K), 41. Her content often includes a recreation of delicious vegan dishes, tips for overcoming disordered eating habits as well as decluttering wardrobes. She referred to German brands like the increasingly popular Armed Angels, a sustainable women's wear range from the city of Cologne, and Rotholz, a streetwear brand and design studio based in . The cameraman Marcus Werner and I founded the sustainable online magazine Viertel \ Vor. The impact of these influencers can be seen in the way 'fast fashion' chains begin to reposition themselves. Now shes running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips onzerowaste and plastic-free living, and her occasional rants. After studying civil engineering, he has been working in solar power projects for more than a decade. What content do sustainability Instagram influencers produce? With her talent in crafting, she created her own brand of ethically sourced ritual candles, wax melts, and charging crystals that she sells online through her website, Lunar and Wild. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. Additionally, sustainability influencers Instagram strive to educate their followers on topics such as climate change, renewable energy sources, zero waste, and responsible business practices. This helps them to deal with alternative life concepts and their own personality development, he added. Lauren has been living a zero-waste life since 2012. @earth_hour is an organization that hosts an annual event called Earth Hour. As a sustainability influencer, her interests are social justice, ethical living, and climate change. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. But how can we achieve it in our everyday lives? Through these initiatives, sustainability influencers Instagram hope to bring further attention not only to these topics but also to their own social media presence where they continue spreading the word about environmentally conscious behavior. Kristina Carrillo-Bucaram @FullyRawKristina. Sustainability Instagram influencers, also known as eco-influencers, are individuals who use social media platforms, such as Instagram, to promote environmentally conscious lifestyles and sustainable living. We use YouTube to embed content that may collect data about your activity. Influencers with a purpose Some infleuncers are more discerning. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. margin. Kat created Sweet Sustainability as a space to share her research, zero waste tips, and tricks she has learned along her journey of sustainable & conscious living. Shannon Kenny, one of the most famous environmental sustainability influencers in 2022, is a New York-based Sustainability Consultant, coach & educator with a mission to help eco-conscious businesses grow with integrity and become more sustainable without sacrificing profit. Kristina Carrillo-Bucaram is a pioneer in the local, organic food co-operative movement and founder of the largest raw, organic produce co-operative in the U.S., FullyRaw. She is followed by one million people on Instagram (engagement rate, 6.88%) and 9.2 million on TikTok (engagement rate, x is an actress, singer, presenter and influencer, rolled into one. But we need big steps as well and structural changes, because its impossible for us to save the environment (and the world) all by ourselves., Ive always been interested in the environment and nature since I was a child. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. Jrgis the president of the German Solar Industry Association (BSW). This text provides general information. Angela Gutirrez 26 May, 21 With a share of 45% of power production in Germany in 2020, renewable energies have played a key role in the past few years. Shes currently a marketing manager at Vive with the mission of helping vegan brands and products grow their social media presence. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. Identify the Most Authentic Influencers by Followers, Engagement Rate and Authentic Engagement. 5,211 Likes, 29 Comments - Fabi | German Influencer (@fabianpecher) on Instagram: "Welchen nimmst du? Some of these changes include buying secondhand items, composting scraps, eschewing all plastic products, bringing her own containers when shopping, buying from the farms, and a lot more. Sustainability influencers Instagram often collaborate with these companies through sponsored content or campaigns designed to raise awareness about certain environmental issues and encourage viewers to take action. The 23-year-old started her YouTube channel while still in high school in 2013. Avoid plastic bags and bottles by bringing your own reusable items. It started as a hobby and eventually became a full-time business. "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." friends and family (32%), fashion (26%) and sports and fitness (23%). Stephanie has also held a deep fascination with moon rituals and meditation. Find out who is the #1 Instagram creator in 2023 and get a list of the most popular Instagram accounts. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Without further ado, heres the list of 100 Top Sustainability Influencers in 2023, that you can collaborate with to help you promote the right message for your brand. German fashion influencers with the most Instagram followers 2019. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. Feb 17, 2023 Mia Amor Mottley and Svenja Schulze. She is currently taking MSc inSustainability andBehaviour Change at the Centre of Alternative Technology (Wales). Authenticity is the key that drives consumers to follow suit and they expect it not only from the influencers but also from the brands. Erin Boyle is a writer, one of the top sustainability influencers, photographer, and minimalist behind Reading My Tea Leaves, a sustainable lifestyle blog where she shares her journey as well as knowledge and tips for living a simple, low impact, and sustainable life. 1. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. 197-213 Oxford Street, As a young mom of two little girls, Meera realized that theres so much more that she can do than merely recycling or being eco-friendly than she already was. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. CELINE ORSATTI @lesswaste_birdie (4,580), 98. He has worked on and headed solar power business projects mainly in Germany, but also in Spain. Manju Kumar, one of the most famous environmental sustainability influencers in 2022, is a well-respected zero-waste farmer who loves to grow her food in the backyard. Many factors come into place in the transition. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. But eventually she no longer felt at ease with unethically produced garments. This, in turn, is because German youth use media in a totally different way than in the past. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. Sustainability Instagram influencers may also post photos of themselves engaging in environmentally friendly activities such as recycling, composting food waste, and participating in beach clean-ups or tree planting events. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. Many institutions such as the Fraunhofer Institutestate that Germany isleaving the fossil-nuclear energy age behindand photovoltaics will play a central rolein the countrys sustainable energy future. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. She is also a member of the scientific advisory board of the French Environment and Energy Management Agency ((ADEME) and is on the Board of the European Renewable Gas Registry (ERGaR). With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. Just one year later, she won the best food blog in Germany award. But those at the top of the rankings are few and far between, as the top 3 have already reached twice the brand value of those in the places four to eleven and even 20 to 100 times the value of those in 20 to 25th place.. Out of the total population of Germany (83.89 million in January 2022), 78.02 million people use the Internet and 29.85 million use Instagram, making the level of Internet penetration in Germany 93% of the total population. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). Reaching out to sustainability influencers Instagram is an effective way to raise awareness of your brand, particularly if its related to environmental topics. Bibi's Beauty Place Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. Agnes Mike, one of the top sustainability influencers, began documenting her sustainability journey in 2018 through her blog, Wasteless. She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. MONIKA POPPY @sustainabilityiscool (15K), 70. Addie is on a mission to make sustainable lifestyle choices easy and accessible for everyone through her blog, Old World New, where she also shares thrifty and vintage fashion trends that are ethical and eco-friendly. Eng. Melissa has appeared on primetime cookery shows including Sunday Brunch, Saturday Kitchen, and This Morning, and at food festivals all over the UK and internationally. 17-year-old Jamie Margolin is the founder and co-executive director of Zero Hour, a youth- and women of color-led movement that aims to support new young activists and organizers with the tools, training, and resources that they need to fight climate change and protect our natural resources. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. It cant be denied that industrial processes have a huge impact on the environment. Eco friendly influencers can be found on a variety of social media channels, including YouTube, Instagram, and Twitter. But I really want to stress that we cant save the climate simply as consumers. Let's dive in! Of course, gender constructions aren't only made on social media. One thing has always been true to Xis core: less stuff & more adventures. She loves working with brands that are in line with her identity. Generally speaking, many sustainability Instagram influencers For example, sustainability Instagram influencers with a smaller following (e.g., 5K) may make around $50 for a sponsored post while one with a larger following (e.g., 10K) may receive up to $500 for their efforts. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). Do eco friendly influencers usually collaborate with influencer agencies? On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. Jenny also promotes her advocacy through her YouTube channel, Wear I Live, where she uploads content about her thrift hauls, lookbooks, vegan recipes, low waste tips, morning routines, and a lot more. They are trying to raise a voice for the ongoing problems of the society by sharing about issues such as sustainability, environment and pollution. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes in a way which enhances [her] readers nature relatedness, encouraging relationships of reciprocity with all living things.. The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. Immy Lucas @sustainably_vegan 6. It calculates that the total 8.6 million registered footballers in these countries generate a cumulative 39.5bn in positive economic, social and health impacts. London W1D 2LF United Kingdom, Technology 4. She believes that nutrition and low waste living should go hand in hand, thats why she created Abbys Food Court to empower others and help them find joy in healthy and sustainable living. Diegois a Development Manager for the utility scale section at Steag Solar Energy Solutions GmbH. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products. Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesnt let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. Would you like to know more? KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. The 18- to 24-year-old audience is mainly interested in friends and family (38.2%) and toys and children (21.7%). Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. Instagram: 4,1m Subscribers, YouTube: 931.286 Subscribers, Facebook: 100.872 Likes (Febr. She had her first book, Urban Eco, on sustainable lifestyle for busy people published in 2019. Aditi Mayer is a Los Angeles-based sustainable fashion blogger, photojournalist, model, one of the top sustainability influencers, creative consultant, and frequent speaker whose works center around sustainable fashion that is viewed through the lens of inclusivity, intersectionality, and decolonization. "Sustainability, for me, is about being resourceful," Nguyen told Input in an interview. Boundary between fashion and nature seamlessly reach of Instagram has grown by german sustainability influencers % for utility... Beginning of the main German solar industry Association ( BSW ) and I founded the website, Treading my Path. Find influencers in Germany, but also in Spain who dominate the soccer,... 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