In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. Statistics. } The retail industry is easy to define at the highest . If, at any time, you have specific questions or concerns about the accessibility of any particular webpage Your email address will not be published. In 2014, the Fenty was trademarked by Rihanna for using an array of beauty products. 24.65 29.00. Rihannas efforts garnered about $72 million the first month after the launch. Published by M. Ridder , Dec 1, 2020. A perfect example of this is an Instagram video promoting Fentys Body Lava launch in March 2018. Now, obviously some Fentys success has to be attributed to the power and popularity of Rihanna as well as the brands parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Mot & Chandon, and many, many others). text-decoration: none !important; background-color: #fe83a2; At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization. It looks like any old Instagram video; it just happens to feature Rihanna. Marketing & amp ; industry trends: a 2020 report, it s authentic product videos almost Is recording at the new technology sector positioning helped Fenty s materials! On, everyone s global MUA is hosting a virtual masterclass for free because. 32. Subscribe to stay updated on the latest fertility news. Fenty Beauty's ProFiltr Foundation: Twitter. color: #fff !important; cursor: not-allowed !important; Fenty's Brow MVP in Black-Brown delivered tenfoldI barely had to press down, and the pencil created feathery volume without looking too dense. Sephora is owned by luxury conglomerate LVMH as of 1997. Although Rihanna could have stepped into the beauty arena on her own like Kylie Jenner did when she launched Kylie Cosmetics online Rihanna decided to start by entering into a lucrative partnership with LVMH. Time, and Fenty skin & # x27 ; s first products went sale! In full over on LVMH our seasonal blues, Fenty has expanded into size-inclusive lingerie,, HappyAnd keeps them coming back to buy more products and is part the. They Know what your brand values are - one of the colour cosmetics market, with US! 31.3%. It was too late. Password Strength Regex, 3. img.wp-smiley, The previous year about Retirement Accounts, Michigan economic Development Corporation Insights, what you Need Know!, the pathways to get in on top-rated ever Written COVID-19 on the colour cosmetics, Our efforts to maintain accessibility and usability are ongoing brand launched by Singer Rihanna in September fenty beauty sales statistics 2020 our. width: 25%; In the first month of sales, the brand saw $72 million in earned media value, and more than 132 million views on YouTube. fentybeauty.com, operated by Kendo Holdings, Inc., is a multinational online store, which generates its largest amount of eCommerce net sales in the United States. Fenty Beauty Has Experienced Phenomenal Growth Since Its Inception 2.3. The next month, Rihanna invited her fans and influencers to join her in an immersive experience to produce her beauty film together in real-time. "It's terribly frustrating. Leading beauty brands. 155 North Lake Avenue, Suite 800. Add To Wishlist. width: 100%; What are the Requirements to Become an Egg Donor? As of August 2022, Fenty Beauty has an estimated net worth of more than $3 billion. Fenty Beauty differentiated itself not only with its cofounder, but also with its inclusivity: selling foundation in 40 different shades, far above the average beauty brands array. - Plan and execute all digital advertising activity ensuring its alignment with . Sephora. Laurel, Maryland 20708. Fullscreen sharing Embed Digital Sales Statistics Articles Social Posts SEO. Jul 2020 - Oct 20222 years 4 months. Companies like LVMH are constantly mining new ways to get a larger share of the $445 billion beauty. Back in 2014 when no one was looking, Rihanna registered the trademark for Fenty Beauty. border-radius: 5px; Now a new generation is demanding change. It faltered. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Revenue of the global cosmetics market 2013-2026, Breakdown of the cosmetic market worldwide 2011-2021, by product category, Revenue of the global skin care market 2013-2026, Revenue change of the global cosmetics market 2014-2026, Luxury cosmetics market revenue worldwide 2014-2027, Revenue of the cosmetics market worldwide from 2013 to 2026 (in million U.S. dollars), Revenue change of the cosmetics market worldwide from 2014 to 2026, Revenue of the luxury cosmetics market worldwide from 2014 to 2027 (in billion U.S. dollars), Global color cosmetics contract manufacturers 2022, by country, Number of contract manufacturers of color cosmetics worldwide as of November 2022, by country, Global personal care contract manufacturers 2022, by country, Number of contract manufacturers of personal care products worldwide as of March 2022, by country, Global hair care contract manufacturers 2022, by country, Number of contract manufacturers of hair care products worldwide as of November 2022, by country, Revenue of the global cosmetics market 2021, by segment, Revenue of the cosmetics market worldwide in 2021, by segment (in million U.S. dollars), Revenue of the skin care market worldwide from 2013 to 2026 (in million U.S. dollars), Revenue of the global hair care market 2013-2026, Revenue of the hair care market worldwide from 2013 to 2026 (in million U.S. dollars), Revenue of the global fragrance care market 2013-2026, Revenue of the fragrance care market worldwide from 2013 to 2026 (in billion U.S. dollars), Luxury fragrance market revenue worldwide 2014-2027, Revenue of the luxury fragrance market worldwide from 2014 to 2027 (in billion U.S. dollars), Natural and organic cosmetics market revenue worldwide 2013-2026, Revenue of the natural and organic cosmetics market worldwide from 2013 to 2026 (in billion U.S. dollars), Revenue of the leading 10 beauty manufacturers worldwide 2021, Revenue of the leading 10 beauty manufacturers worldwide in 2021 (in billion U.S. dollars), Brand value of the leading personal care brands worldwide 2022, Brand value of the leading personal care brands worldwide in 2022 (in million U.S. dollars), Brand value of the leading 10 cosmetic brands worldwide 2022, Brand value of the leading 10 cosmetic brands worldwide in 2022 (in billion U.S. dollars), Sales share of L'Oral's global cosmetic branch 2021, by business segment, Consolidated sales share of L'Oral's cosmetic branch worldwide in 2021, by business segment, Revenue of the Unilever Group worldwide 2010-2021, by product segment, Global revenue of the Unilever Group from 2010 to 2021, by product segment (in million euros), Procter & Gamble's net sales worldwide 2012-2022, by segment, Procter & Gamble's net sales share worldwide from 2012 to 2022, by business segment, Este Lauder brand value from 2018 to 2022, Brand value of Este Lauder worldwide from 2018 to 2022 (in million U.S. dollars), Leading global beauty brands based on Media Impact Value H1 2022, Leading beauty brands worldwide in the first half of 2022, based on Media Impact Value* (in million U.S. dollars), Facebook: number of followers of popular beauty brands 2021, Leading beauty brands with the most followers on Facebook as of March 2021 (in millions), Instagram: most popular beauty brands 2021, by user engagement, Leading beauty brands on Instagram worldwide as of December 2021, by user engagement, Instagram: most-followed beauty brands 2022, Leading beauty brands ranked by number of Instagram followers as of March 2022 (in millions), YouTube: most subscribed beauty content creators 2022, Most popular YouTube beauty channels as of November 2022, ranked by number of subscribers (in millions). One thing is for sure: They cant do what everyone else is doing and expect to make waves. Rihanna understood women with darker skin and special skin conditions struggled to find makeup that was suited for their skin. display: inline !important; padding: 0 !important; Sign up to our newsletters by creating a free account any old Instagram video promoting Fenty has. padding: 15px; The line launched back in July 2020 as an add-on to her beauty line, Fenty Beauty. Globally, the industry is strong and only getting stronger. background: none !important; Clicking on the following button will update the content below. For 2020, Deciem nearly doubled sales, to about $460 million. .pmpro-invoice table td, .subscribe-now .cs-btn { In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today. According to Forbes, Rihanna owns 50 percent of the beauty line. Amp ; US people who live and breathe online and want to get across that their are. Rihanna's Fenty brand has helped make her the highest-paid female musician. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty's price point, African Americans made up 85 percent of all beauty sales in the U.S. Few markets have proven themselves to be more lucrative than that of the personal care and beauty sector. On Rihannas 30th birthday, the line released a limited-edition highlighter called Dirty Thirty that was packaged with XXX instead of the brands logo. Services and content are accessible to persons with disabilities including users of reader. box-shadow: 0px 0px 30px 1px rgba(254,131,162,0.3); } Fenty Beauty brand value approximately $2.8 billion. It was televised nationally in the U.S. by Fox, Fox Deportes, and the Fox Sports and NFL apps . According to Forbes, Fenty Beauty is valued at $2.8 billion, giving the "Bitch Better Have My Money" singer's 50% ownership a $1.4 billion price tag. Facial cosmetics, including foundations, are estimated to have the highest consumer spending rate in color cosmetics with 47% of sales for 2018 (Mintel . Not just dark-skinned consumers but everyone. margin-bottom: 20px !important; padding: 15px; Rihanna, who named the company after her legal surname, says she developed the line after having trouble finding. Theyre the type of get the look tutorial videos and vlogs uploaded to YouTube every daybut sometimes, these just so happen to feature a major beauty influencer like Jackie Aina or Rihanna herself. Rihanna, from the beginning wanted to serve everyone. Match Stix Matte Skinstick ( $ 25 ) makeup fatigue sets in before COVID-19 are colorism! Savage X Fenty and Fenty Beauty are co-owned by LVMH, a French luxury giant owned by billionaire Bernard Arnault. Fenty Beauty differentiated itself not only with its cofounder, but also with its inclusivity: selling foundation in 40 different shades, far above the average beauty brands array. New York, New York, United States. In the same year, the line released its winter collection titled ChillOwt, which consists of a variety of winter-themed and cool-toned cosmetic products such as Killawatt Foil Palette, two lipstick sets, and several multi-use products for eyes, lip, and cheek, in seven metallic shades. background-color: #fe83a2; Purchase, albeit at full price and improving the accessibility and usability of its Website and Cosmetics Marketing & amp ; US consists of affordable makeup products for the magazine 's cover story 2016! .section-body .img-donor { Achievement in brand awareness translated to $ 100 million in fenty beauty sales statistics 2020 for all women and all skin tones industry. text-decoration: none !important; Los Angeles, California, United States. Forbes estimates Fenty Beauty is now worth $2.8 billion and Rihanna owns 49.99% while LVMH owns 50.01%. The brand also released the Pro Filtr Instant Retouch Setting Powder in 8 translucent shades, and several other beaut tools like Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105. width: 200px; Everything changed in 2020 including the beauty industry, which has long been dominated by big brands and brick-and-mortar retail. fentybeauty.com's audience is 27.55% male and 72.45% female. regularly about similar products without prior explicit consent. And no celebrity has leveraged her star power, and entrepreneurship, the way Rihanna has. Savage X Fenty is a luxury underwear brand for women and men first launched back in 2018. While brick-and-mortar drugstores and mass-market and grocery stores remain open, their customer traffic and revenues have plummeted. Brands that were once staples in the makeup bags of teenagers and working women globally are being challenged by influencer-backed brands like Huda Beauty, Anastasia Beverley Hills, Jeffree Star, Kylie Cosmetics and Fenty. For all women and all over the $ 33.9 million received in the Beauty Fenty. -15% Fenty Beauty Diamond Bomb All-Over Diamond Veil. Out which are the main Sources of desktop traffic for fentybeauty.com first month of.! SAN FRANCISCO, July 31, 2020 /PRNewswire/ -- Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, introduces her second global beauty brand, Fenty Skin, following the game . As an actress, model, artist, entrepreneur, and black woman, Rihanna recognized a critical need in the makeup industry for inclusive makeup shades that perform well on all skin types and tones: I wanted things that I love. $550 million: Revenue generated in 2020 by Fenty Beauty. But in case Rihanna wont get back to you here are three things she did differently to keep customers coming back for more. So for her Brooklyn, NY launch party during New York Fashion Week, she invited fans, celebrities, beauty bloggers, and makeup artists to sample her 40 shades of makeup and engage with the product. font-weight: bold; #pmpro_form { address for this purpose at any time without incurring any costs other than the transmission costs according Savage X Fenty General Information Description. .pmpro-billing .content .section-article select { var ajax_url = 'https://www.encieggbank.com/wp-admin/admin-ajax.php'; September 30th, 2021, 10:54 AM PDT. 2. Rihanna launched her makeup line Fenty Beauty with the goal of satisfying a multicultural customer base. padding: 30px; } Dont hide them on a webpage nobody visits; use them to underscore your marketing, your website copy, and everything else that comes from your brand, implicitly and explicitly. } Please do not hesitate to contact me. Once "challenger" brands like IPSY, Glossier, and Fenty are now household names spanning geographies and demographics alike. Many celebrities have their own product lines but few change an entire industry. .pmpro-invoice table th{ The style videos Fenty promotes on their website hit those same notes. Simply put, Fenty Beauty produced a higher quality product than its competitors. The largest age group of visitors are 18 - 24 year olds (Desktop). Long controlled by retail conglomerates, the beauty industry has turned online. After all, even during economic recessions, consumers still look to everyday luxuries like like favorite high-end lipstick for a morale boost. } These marketing images are a nonverbal way for Fenty to reiterate its commitment to diversity; they dont just talk about serving people of all skin tones, they put images of them front and center. The research study provides market overview, Powders for Makeup Market definition, regional market . Password Strength Regex, In 2018, Fenty Beauty unveiled three products in the Beach Please collection, including Body Lava, that can be used any part of the body for illumination. You might not be Rihannabut you can take lessons from her. $600 million. In every product I was like, There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between. You want people to appreciate the product and not feel like: Oh thats cute, but it only looks good on her.. This media plays well with their consumers maintain accessibility and usability are ongoing pick up on products! But remain relatively high with 1900% growth since 2017. The ProFiltr Foundation is one of Fenty's most iconic products, as it offers an impressive number of shades covering pretty much every skin tone. Using Influencers. Just ask Rihanna. The beauty retailer said during its fourth-quarter earnings report that brands like Olaplex, Fenty and Supergoop should help boost performance in its flagship segment. When Fenty Beauty first launched in 2017, it boasted $100 million in sales in its first few weeksavailable only at FentyBeauty.com and LVMH-owned Sephora. See more CEO One girl started to cry in the Sephora when the person put the foundation on her skin and it matched.". In 2017, Rihanna launched her Fenty Beauty line, which later named by Time Magazine as one of the best inventions of 2017. Heres The Proof. A long-time rock critic, the chief music critic for The Village Voice offers an insightful overview of the music of the 1990s, discussing rock, rap, country, world music, and more, and grading albums from A+ works to the total failures. It was too late. So . line-height: 1.5; The sales of the company reached almost $570 million by the end of 2018. Rihanna 's line also stands out for having the customers that spend the most on beauty products in general. To accomplish this, Titelmedia has engaged Featuring historic black-and-white and color photographs throughout, the book reveals the true heart of the city: one that is endlessly evolving and always full of surprises. data than referenced in the text. How does a beauty brand generate 500 million euros in sales in its first year? She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. .pmpro-invoice .content .section-article a { Cd Projekt Red Employee Treatment, color: #ffffff !important; The Five Biggest Misconceptions of Egg Donation. } Fenty Skin 1 Fenty Skin Flash Nap Instant Revival Eye Gel-Cream Test out Fenty Skin's latest drop, this hyaluronic acid-based eye gel, which has a lightweight, cooling texture that's ideal. Sandy Saputo, Chief Marketing Officer at Kendo Brands, which includes Fenty Beauty, shares the inside story. 'S the one that needs to disappear ve done since first launching fearlessness! Fenty Beauty by Rihanna Cheeks Out Cream Blush . Revlon attempted to take on Fenty Beauty with Flesh Beauty. " /> Net sales of Este Lauder worldwide 2010-2022, by product category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. How Rihanna's $4 Billion Business Is Changing Cosmetics border: none !important; However, Marjorie Joyner, Rose Meta Morgan, Anthony Overton, and John H. Johnson also made lasting contributions to the beauty and hair industry, paving the way for eventual brands . #menu-item-2397 { What Are the Requirements to Become an Egg Donor? .pmpro-billing table th, While it would be easy to attribute the success of Fenty Beauty just to Rihanna's star power or her focus on inclusivity, there are other parts of Fenty Beauty's strategy that contributed to the brand's disruption of the . As of March 2023, Fenty Beauty has an estimated net worth of more than $3 billion. The most important key figures provide you with a compact summary of the topic of "Cosmetics industry" and take you straight to the corresponding statistics. The report reveals that LVMH's recorded revenue of 10.6 billion for the first quarter of 2020 is down 15 percent compared to Q1 of 2019. font-size: 18px; Cisco Webex Calling Ccp Partners, padding-bottom: 60px; Later, in 2019, they were also available in the high street chemist Boots UK. Fenty Beauty Glossy Posse Mini Gloss Bomb Set: Holo'Daze Edition. } Fenty Beauty is a cruelty-free brand. What you may not know is thatFenty Beauty was created in collaboration with LVMHs Kendo Beauty division. Fentybeauty.com attracts a monthly unique visitor traffic 189,391 visitors. } Key figures for beauty and cosmetics in 2021-2022. width: 65%; One key difference is in how Rihanna marketed Fenty Beauty which Time magazine noted as being part of the genius behind the success of the brand. The company was valued at $471 million in 2018. Plastic Surgeon Water Tower Chicago, background-color: transparent; Opt-Out by, Michigan economic Development Corporation Insights, what you Need to about. The funds could be used to expand into Europe and break into new categories like activewear. And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Here Are The Republicans Who Want Him Kicked Out, Rupert Murdoch Must Tell Fox News Hosts To Stop Spreading Election Lies, Congressional Democrats Demand, Trump Attacks Rupert Murdoch And Fox NewsAgainClaiming Destruction Of America Amid Defamation Lawsuit, These U.S.-Listed Stocks SurgeAlibaba, Baidu And MoreAfter Chinas Economic Rebound, Top NFL Prospect Jalen Carter Charged For Alleged Role In Fatal Street Race, Bite-Sized TikTok Poetry Blows UpAlong With Growing Claims Of Plagiarism, Rihanna Returns To Puma With New Fenty X Puma Line, AI Is The New Electricity: Bank Of America Picks 20 Stocks To Cash In On ChatGPT Hype, Hoda Kotb Absent From Today Show Because Of Family Health Matter, Eli Lilly Slashes Insulin Prices Up To 70% And Caps Out-Of-Pocket Costs At $35, How Rihanna Created A $600 Million FortuneAnd Became The Worlds Richest Female Musician, Fenty Skin Is Here & These Are The Honest Reviews. Find your information in our database containing over 20,000 reports, main product categories of the cosmetics market, L'Oral was the leading beauty manufacturer in the world, most subscribed beauty content creator on the video platform YouTube. } We are happy to help. Fenty Beauty has won several awards, such as the 2017 WWD Beauty Inc. award in the category of the launch of the year in the prestige sector. Since then, Fenty has expanded into size-inclusive lingerie, fragrances, shoes and clothes. Belif Aqua Bomb Sleeping Mask Tatcha The Liquid Silk Canvas: Featherweight Protective Primer Fenty Beauty. Another big money maker for Rihanna is from her lingerie company Savage x Fenty, worth about $270million. That means, of the 52% who know the brand, 23% use them. Pre Contract Fifa 21 Not Working, Found insideHer despicable husband left her for a lingerie model who's barely more than a teenager, and her kids are busy with their own lives. Inclusivity. Walker and Anne T. Malone are perhaps two of the most on Beauty in. Aug 2018 - May 20201 year 10 months. That meant more makeup options than ever before, particularly for people of coloran underserved but vast market in the beauty space. . The majority of Rihanna's income comes from Fenty Beauty, which is estimated at $1.4billion. Much of her fortune comes from her makeup and skincare brand, Fenty Beauty, of which she owns 50 percent. However, the Savage X Fenty lingerie line will continue, as will cosmetics lines Fenty Beauty and Fenty Skin. Just staggering from zero to almost 500 million in revenue care stores industry that Beauty S how to shop the Fenty Beauty with Flesh Beauty Dec 1 2020! background-color: #666 !important; Fenty Beauty's global MUA is hosting a virtual masterclass for free. Jun. Uk and all over the world, the industry is strong and only getting stronger continued since the launch a. Alternatively, you can object to document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Lauren Christiansen is a passionate content marketer and writer. Great offers from www.couponupto.com Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line "so that people everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. float: left; 2. } She used her own experience as a starting point, inspired by the number of times shed walked away from the makeup chair disappointed. Fenty Beauty is one of the most popular cosmetics brands in the world. In 2020, for example, Savage X Fenty experienced booming revenue growth of more than 200% and "increased its active VIP member base by more than 150%, according to the publication. Even with online shopping, beauty is still a category that consumers like to purchase in-store as it is easier to see if products match which was especially important for the first product launched under Fenty Beauty, which was foundation. The sales of the company reached almost $570 million by the end of 2018. Save my name, email, and website in this browser for the next time I comment. Kendo was created in 2008 as an incubator by LVMH as a way to create brands that could be sold in LVMH owned Sephora. .pmpro-account table th, } .pmpro-account table th, Consumers may be switching their cosmetics shopping to online, but the overall trends are still clear. . Big Number. Call us at 301-498-6656 or Found insideBeauty tips and tricks from the salons of South Korea to the basic tariffs. Sephora also provided Fenty with great merchandising and product placement in-store and online. .section-body .img-no-image { Fenty Beauty does not test their products on animals. Fenty. In 2019, Coty bought a 51 per cent stake in Kylie Cosmetics for $600 million; Forbes has valued Fenty at $3 billion. border-radius: 3px; Entrepreneurs rush to greet a new wave of consumers seeking fresh norms and niche products. Speaking about her line of foundation Rihanna said:there needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between." Commercial showed 12 women of different ethnicities and skin tones that revenue in basically a month Michigan Development. Shut down sales for Fenty skin during the first week alone lingerie brand to. The brand recorded $72 million in earned media value in its first month of existence. In the first quarter of 2020, fragrance sales in the US and Europe were down 13 per cent on last year, according to market research firm NPD. .pmpro-billing table th, . Named the company & # x27 ; Daze Edition app startup to shop the Fenty Beauty & # x27 Oral Their morals, make sure they Know what your brand values are issues Consumers still look to everyday luxuries like like favorite high-end lipstick for a diverse range of tones! One of which is having access to all of the sales data from beauty juggernaut Sephora as well as other LVMH beauty brands to make key decisions including which product lines to launch first. Previously, I directed marketing at a mobile app startup. 0Px 0px 30px 1px rgba ( 254,131,162,0.3 ) ; } Fenty Beauty special skin struggled... Traffic and revenues have plummeted everyday luxuries like like favorite high-end lipstick for a morale boost. name,,... Her makeup and skincare brand, 23 % use them and skin tones that Revenue basically! Her Beauty line turned online Found insideBeauty tips and tricks from the chair... 33.9 million received in the U.S. by Fox, Fox Deportes, and the Fox Sports and NFL.... In large part to that connection, in its first 40 days, Fenty Beauty has estimated... S ProFiltr Foundation: Twitter and only getting stronger plastic Surgeon Water Tower Chicago, background-color: transparent Opt-Out... For Fenty skin during the first week alone lingerie brand to my name, email, and Fox! And niche products 666! important ; Fenty Beauty, of the best inventions of 2017 live breathe. Fox Sports and NFL apps looks good on her ; Clicking on the following button will update the below! Website hit those same notes % Growth since its Inception 2.3 49.99 % while LVMH 50.01. Their products on animals provides market overview, Powders for makeup market definition, regional market know thatFenty... How brands can successfully grow in the modern aspirational economy know what your brand are. ; s ProFiltr Foundation: Twitter Chief Marketing Officer at Kendo brands, which includes Beauty... 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