The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Early in her prolific music career, Baez declined. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. 4. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. Kathy . Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Willeyrex maintains two YouTube channels where he talks about a variety of games, particularly those related to Metaverses and NFT games. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Nahrin (@oncloudnahrin) 2. Maiah Ocando. Adrian Alejandre is more than your typical counseling and family therapist. for a great front end experience you should partner with your; 2012 chevy impala rpm jumping Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Thickletic also gives back to marginalized communities through Thickletes Give Back. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. By sharing their stories and experiences, they help other Latinas feel seen and heard. Established in 1968, the . Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Jenny Lorenzo. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Currently, she has more than 8.36 million subscribers on her channel. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. According to her, many of their disorders may come from factors not considered, such as colonialism. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Type Of Instagrammer: Photography. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. "Design & style to make you smile" - says Will's Instagram BIO. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. 130 E. Randolph St. She's also partnered with countless city-wide non-profits to advocate for education, the arts, and community health and wellness. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. 3. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. 12/07/2021 11:00 AM EST. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. MICHELLE LEWIN @michelle_lewin (14.9M), 8. LUISA FERNANDA @luisafernandaw (17.1M), 4. Samantha is a visual artist, professional stunt woman, community organizer, and activist. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. She put together 200 care packages that were distributed to women in Cuba in very remote areas. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Do brands love working with top Latino influencers? He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. ), but what stands out the most is the people. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. 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