Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. Raja Slots Net Worth, according to the 2023 estimates, is around $900K. Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. She joined Mastercard as president of U.S. issuers, where she led the growth of payments and services with banks and credit unions in a very competitive market. Jorn Lambert is Chief Digital Officer at Mastercard, and a member of the company's management committee; he leads the Consumer Solutions organization, inclusive of Mastercard's consumer, digital, acceptance, crypto and open banking capabilities. "Opportunity Makers" profiles storytellers in the immigrant community in honor of National Immigrants Day. He was responsible for leading the ongoing development and execution of Mastercard's prepaid strategies globally. The new, or fifth, paradigm is quantum marketing, or what Rajamannar describes as "a tsunami" of emerging technologiesartificial intelligence, augmented reality, virtual reality, wearable . Age : 60. CMO & EVP, Corporate Strategy & Development, Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. Annual Salary. A Discussion with Mastercard CMO Raja Rajamannar April 5, 2021. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. He and his team drive financial inclusion and inclusive growth efforts and work to develop new businesses key to the companys strategic growth. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. Linda brings a broad understanding and appreciation of broad customer needs across one of the companys most competitive and developed regions. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. Mastercard is a global technology company in the payments industry. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the companys Healthcare Solutions. She also currently serves on the boards of Mattel and Sundance Institute. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . To better personalize your experience, please fill the form below: , Managing Director & Senior Partner, BCG, , EVP & Chief Brand & Marketing Officer, Lowes, , Chief Marketing & Strategy Officer, Gannett, , CMO & EVP, Corporate Strategy & Development, Adobe, , Chief Marketing & Communications Officer, Mastercard, The Nationwide Botswana Welcome Celebration, 2023 Forbes Worlds Most Influential CMOs, 2023 Forbes Sustainability Leaders Summit, Financial Security Professionals Profiles, Forbes Top Wealth Management Team Profiles. Before joining Mastercard in 2007, Jennifer was the chief credit officer at African Bank in South Africa. Raja Rajamannar is chief marketing officer (CMO) for MasterCard. Michael holds a Masters of Applied Science, Communication Management from the University of Technology, Sydney, and a Bachelor of Education from the Australian Catholic University. Raja Rajamannar, Mastercard. Track performance, allocation, dividends, and risks. Ann has held the position of Adobe CMO for over a decade. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. He replaces David Wheldon, CMO at RBS, who has been president since 2015. He started his career at General Motors in the New York Treasurers Office. To counter-act these damaging beliefs, Rajamannar proposes that we understand this next phase of marketing as Quantum Marketing, drawing a parallel between the traditional approach to advertising and classical physics. In this episode, Raja explores what . Markets; Tools Portfolios. Jorn has a degree in Roman Philology at the University of Ghent and La Sapienza in Rome, Italy, and a post-graduate degree in business economics from the University of Leuven in Leuven, Belgium.. At Mastercard, they have already used AI to create banner advertisements in a matter of a few minutes to great success. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what's ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Search SEC filings. Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. Related posts. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. Earlier in his career, Michael held senior roles at Barclays Bank and Citibank. Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Raja Rajamannar is Chief Marketing and Communications Officer and President - Healthcare of the Company. In his previous role as Executive Vice President, Digital Solutions, Jorn oversaw the company's platforms and partnerships in the digital space, including operating systems, device manufacturers, telcos, wallet operators and social networks, as well as the regional teams who deployed Mastercard Emerging Payment products across the world. . He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. Carlos J. Menendez is president, Global Commercialization Office, and a member of the companys management committee. All of them can dramatically impact how consumers behave which means they have a direct impact on marketing. Raja Rajamannar: (03:29) So I think I have been a creative, I had at least crazy . Dhanush is also fond of cars and owns a wide range of luxury cars including Rolls Royce Ghost, Audi A8 and Ford Mustang. Raja Rajamannar: (03:22) Thank you for having me on the show, Charles, much appreciated. Stephanie was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards. . Previously, he served as president of Enterprise Partnerships, based in London. Ken is an Expert-in-Residence at Harvard Innovation Labs at the Harvard John A. Paulson School of Engineering and Applied Sciences. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. Raja is the president of the World Federation of Advertisers. He has over fifteen years experience in the financial industry, holding senior roles at Banco di Sicilia, Capitalia Group and Goldman Sachs. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. In 2020, she received the New York Women in Communications Matrix Award. Amongst other board and advisory positions, he sits on the board of directors of the US-Africa Business Center US Chamber of Commerce, is a board observer at Network International and is a member of the World Economic Forum Africa Business Council. Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. Before joining Mastercard, Ari spent over 12 years with GE in a variety of senior roles in accounting, audit, corporate finance, and private equity across several key markets in the Americas, Europe and Asia Pacific. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. Thats especially relevant in an era where societal goals and business goals intersect more than ever, but what does that look like? Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. She holds a BA in English and African American Studies from Wesleyan University. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Prior to this, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter, overtaking Burger King, Wendys, and Subway in restaurant traffic and capturing the highest passion index among fans of any QSR brand. Dec. 26, 2016. Stephanie McMahon is WWE Chief Brand Officer, a publicly traded (NYSE: WWE) global media company. He co-chairs the Cyber Readiness Institute. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. Annotate, download XLSX & look up similar tables . He partners closely with the newsrooms, the product teams and the global revenue teams to steer the digital transformation. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth His team scrambled to put together an experience package to offer travel promotions to Bali. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which . Andrea Scerch leads Mastercards global Consumer Products and Processing team. Earlier in her career, Sherri was with Banc of America Securities in its structured finance group and practiced capital markets law at Skadden, Arps, Slate, Meagher & Flom LLP. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA. Likewise, Rajamannar has seen AI technology capable of creating music and art at the highest level, suggesting that the creative marketing potential of AI is not far off. He holds a bachelor's degree in commerce from the University of Delhi and a master's degree in management studies from the University of Mumbai. She also occasionally plays a character on WWE programming. In the stead of a CMO, new roles like Chief Revenue Office, Chief Growth Officer, and Chief Customer Officer are created. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing large P&Ls, and driving business transformation across multiple industries and geographies. Michael brings 25 years of payments, product management and technology experience to his role. He also spearheads managing and identifying new equity investment opportunities designed to establish Mastercard as a natural partner of choice for firms in the dynamically evolving fintech landscape. As Rajamannar states, What was true yesterday is not necessarily true today, and most certainly, what is true today, is not going to be true tomorrow. "It cannot just be about purpose-washing and making statements that are . In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . Greg Ulrich is the Executive Vice President of Strategy and Corporate Development at Mastercard and a member of the company's management committee. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. And, what about the future of Insights? He joined Mastercard in 2005 and has held various leadership positions across the company. He is a member of the Board of Directors of The Walt Disney Company and a Member of the Board of Directors for the Japan Society. Greg has more than 20 years of experience helping organizations use data and insights to develop innovative and practical solutions to challenging problems, maximizing shareholder value. Given this, it is important that marketers be able to identify and know how to use new channels in order to reduce how alienated they are from their own discipline. He was also the winner of the 2018 WFA Global Marketer of the Year award. She has served on the boards of the International Womens Media Foundation, TheatreworksUSA, the Orange County School of the Arts, and on the Business Leadership Committee of the Segerstrom Center for the Arts. Today, it is one of the fastest growing business lines for the company. His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. Over the last 16 years, insiders at Mastercard have traded over $4,393,641,016 worth of Mastercard stock and bought 6,710 units worth $1,633,187 . As our world becomes borderless and even more digitally connected, Sherri and her team keep a pulse on the market to ensure Mastercard delivers relevant, impactful and industry-leading capabilities. Check out our Festive offers upto Rs.1000/- off . . Raja Rajamannar, global chief . We are assessing whether to renew the deal or look at other opportunities," Mastercard chief marketing officer Raja Rajamannar told ET. Transformative business leader with substantial senior management experience across different geographies around the world. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019. Today, this business is one of BCG's largest and fastest growing digital topics. Tim was named a Legend in Law in 2018 by the Burton Foundation. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. Linked companies : Mastercard Incorporated - PPL Corporation. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 . Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. 9:40 PM PST February 21, 2023. Rajamannar acknowledges that in most cases where technology touts AI, there is no real AI there. Mike is a distinguished fellow of the Council on Foreign Relations. He's the Chief Marketing and Communications Officer at Mastercard. He also serves as president of the World Federation of Advertisers. (The 2021 list, developed with editorial research partner Sprinklr and in collaboration with LinkedIn, will be released the morning of the event.). Earlier in his career, he was part of the leadership effort to migrate the U.S. market to the EMV chip standard, as well as the introduction of contactless payments in North America. The company is helping to deliver better experiences that are shaping the future of seamless commerce, while bolstering cyber services and data-powered insights. She earned a Bachelor of Science from Old Dominion University and a Master of Public Affairs from the Lyndon B. Johnson School of Public Affairs at the University of Texas, Austin. He was the winner of the 2018 WFA Global Marketer of the Year award. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. 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